Why Becoming a Trusted Advisor Matters: Navigating the Economic Shift in Solar Sales with Empathy and Insight
Are you ready to transform your approach to solar sales? With the economic landscape of the solar industry evolving, it’s time to go beyond transactional selling and become a solution-selling trusted advisor. This shift is already underway, so there’s no time to be left behind. Being a trusted advisor means doing more than just selling […]
The Power Trio: Confidence, Accountability, and Effective Questioning in Solar Sales Leadership
Transforming the sun’s potential into a vibrant, sustainable future hinges on one factor – the effectiveness of your sales team. Success in the solar industry relies on the capacity to confidently and accountably ask the right questions. Let’s explore this power trio and how they turbocharge your team’s performance. In the rapidly evolving solar energy […]
Revolutionizing Solar Sales: Why a Trusted Advisor Approach is Key in a Commoditized Industry – Insights from a 16-Year Solar Industry Veteran
As the CEO of The AJC Group, I’ve been closely monitoring the solar industry for over a decade. It’s no secret that the industry’s been going through a major shift as of late. The days of the one-call closes are over, and the industry is becoming more and more commoditized with each passing month. The […]
The Power of Persuasion: Psychological Techniques for Boosting Solar Sales Success
Persuasion is crucial to the success of any sales professional. However, have you ever pondered the psychological tactics that can elevate your solar sales game? My blog today delves into the power of persuasion and the psychological techniques you can use to skyrocket your goals in solar sales. Boosting solar sales success is of utmost […]
What Needs To Be In Your Solar Training Manual
As your solar sales team grows, a training manual can become your go-to resource — if planned and designed with these areas in mind. Welcome Message Everyone knows training manuals are notorious for being a dry textbook, but you can set the tone with the welcome message or section. Use this message to reinforce your excitement […]
How to Train Your Door Knockers to Generate More Solar Leads
It may seem as if sales have shifted online. And though a significant amount has, door-to-door sales are still a critical part of the solar industry. The core reason is face-to-face relationship building; customers and prospects want to work with a trusted advisor. Here we’ll discuss a handful of ways to help your door-to-door solar […]
Generating Solar Leads: Ultimate Guide
The demand for solar energy isn’t abating. Companies of all experience levels are jockeying to take advantage. As the competition grows, it can feel overwhelming trying to differentiate yourself. But, one of the first ways lies with generating leads. Lead generation is the lifeblood of any solar company. Whether you buy leads from a list […]
How to Run Paid Ads for Solar
Often called pay-per-click (PPC) ads, these ads are known to bring in potential traffic, eg. customers, who are 50 percent more likely to convert compared to organic traffic. Yet, solar companies such as yours have choices, including: Remarketing ads: These ads utilize a tracking pixel to show ads to someone who previously visited and interacted […]
What Are PE Stamps in Solar?
Before you can install a solar system, battery, or EV charger, you have to get permission from the Authority Having Jurisdiction (AHJ). The requirements can vary across states and municipalities, however. For example, some municipalities base permits on National Electrical Code (NEC) and building codes, while others require a professional engineer (PE) stamp during the […]
Is Your Residential Solar Company Ready to Go Commercial?
If you’ve considered expanding your residential solar contracting work to serve commercial customers, it’s important to understand the differences in these markets and whether your business is ready for the change. Differences Between Residential and Commercial Solar Wondering what to expect in the commercial solar market? Here are some important differences. Timeframe Commercial and industrial […]