The Power of Core Values: Driving Revenue and Growth in Solar Sales

The Power of Core Values: Driving Revenue and Growth in Solar Sales

In an increasingly competitive market, solar companies must differentiate themselves not only through their products and services but also through their organizational culture. This is more evident now than ever as the industry faces increasing obstacles and challenges. One powerful way to achieve this is by embracing core values that guide every aspect of the […]

The Power of Persuasion: Psychological Techniques for Boosting Solar Sales Success

The Power of Persuasion: Psychological Techniques for Boosting Solar Sales Success

Persuasion is crucial to the success of any sales professional. However, have you ever pondered the psychological tactics that can elevate your solar sales game? My blog today delves into the power of persuasion and the psychological techniques you can use to skyrocket your goals in solar sales. Boosting solar sales success is of utmost […]

What Needs To Be In Your Solar Training Manual

What Needs To Be In Your Solar Training Manual

As your solar sales team grows, a training manual can become your go-to resource — if planned and designed with these areas in mind. Welcome Message Everyone knows training manuals are notorious for being a dry textbook, but you can set the tone with the welcome message or section. Use this message to reinforce your excitement […]

How to Train Your Door Knockers to Generate More Solar Leads

Train Your Door Knockers to Generate More Solar Leads

It may seem as if sales have shifted online. And though a significant amount has, door-to-door sales are still a critical part of the solar industry. The core reason is face-to-face relationship building; customers and prospects want to work with a trusted advisor. Here we’ll discuss a handful of ways to help your door-to-door solar […]

Generating Solar Leads: Ultimate Guide

The demand for solar energy isn’t abating. Companies of all experience levels are jockeying to take advantage. As the competition grows, it can feel overwhelming trying to differentiate yourself. But, one of the first ways lies with generating leads. Lead generation is the lifeblood of any solar company. Whether you buy leads from a list […]

How to Run Paid Ads for Solar

How to Run Paid Solar Ads

Often called pay-per-click (PPC) ads, these ads are known to bring in potential traffic, eg. customers, who are 50 percent more likely to convert compared to organic traffic. Yet, solar companies such as yours have choices, including: Remarketing ads: These ads utilize a tracking pixel to show ads to someone who previously visited and interacted […]

What Are PE Stamps in Solar?

what are PE stamps

Before you can install a solar system, battery, or EV charger, you have to get permission from the Authority Having Jurisdiction (AHJ). The requirements can vary across states and municipalities, however. For example, some municipalities base permits on National Electrical Code (NEC) and building codes, while others require a professional engineer (PE) stamp during the […]