5 Content Strategies to Boost Your SEO
Search engine optimization for your solar company requires a mixture of technical and non-technical skills. These skills work together to help your solar business’s website scale the ranks of search engines.
But, what if you don’t have the knowledge required to do technical SEO, but you know you need to begin optimizing your online presence for search?
You can implement these 5 content strategies to help you increase your visibility on Google.
SEO Tips For Your Solar Company: 5 High-Impact Techniques
- Semantic On-Page Content
Google looks favorably upon well written, extensive, informative, and educational content that acts as a go-to resource on a specific topic ranks more highly on Google than low-substance filler content.
Think of the articles on your site. Each should be its own “wiki” on the topic.
For example, let’s say you’re writing an article about how solar energy works during the winter. You would want to answer virtually every question someone might have about how solar panels produce during those months.
But how do you know what questions to answer?
Here’s the big secret:
Google already tells you what to address.
You can find these topics on the bottom of search results or under the “People Also Ask” section on the first page of search results.
For example, if you type in “HOW DO SOLAR PANELS WORK IN THE WINTER?” you’ll see the following related topics:
These are the topics that Google’s algorithm relates to your search phrase. All of these suggested topics should be your H2s within your article with detailed information underneath.
Remember, semantic SEO articles are meant to be comprehensive and can reach 5,000 words and up.
- Write LinkedIn Articles
LinkedIn is a high-traffic website where your company can reach high-ticket clients interested in commercial solar installation. Writing articles on LinkedIn not only positions you as an authority in your industry, but you can include links back to your website.
Plus, the more valuable your content is, the more likely it is to get shared by your target market.
Tip: Do NOT repurpose articles from your website for LinkedIn. All of your content across all platforms needs to be 100% unique.
- Optimize Your Graphics
Here’s a hidden tip for SEO for solar:
You can get a boost in your rankings by saving each image on your website using keywords in the file name.
For example, if you’re trying to rank your website for “Solar Company in Austin,” include this keyphrase in your image file name.
- Thought Leadership
Thought leadership is a tactic used in content marketing to build credibility for your solar business. These articles are meant to be posted on high-traffic, authority websites in your niche and should include a “do-follow” link back to your website.
Thought leadership must be done with a solid strategy behind it. Publishing your thought leadership pieces on the wrong websites can be detrimental to your SEO.
- Video Content With Blogs
Google likes your 5 minute video better than your 3000 word article.
Because internet users like your 5 minute video better than your 3000 word article.
But, that doesn’t mean forgo blog content for video content.
In fact, it’s quite the opposite.
Using video in conjunction with your article content gives your SEO an even bigger boost.
Here’s how you do that:
Use your articles as a script and record a video. Upload that video to YouTube (which is Google’s platform) and embed that video on the top of your article.
Articles and blogs with accompanying video content perform far better than those without.
Implement These Strategies as Part of a Rockstar SEO Strategy
Even if you don’t have the technical expertise to optimize your website for SEO, you can use high-value, intent-driven content to help you start seeing traction in search engine results. Implement these 5 strategies and watch your solar company’s website blow the competition out of the water.
Solar SEO with the AJC Group
SEO is hard to do and easy to mess up. If you want help with both the content strategy and technical aspects of SEO for your solar company, we can help you with that. Contact a member of our team and let us help your solar business scale the ranks of the world’s most powerful search engines.