How to Run Paid Ads for Solar

How to Run Paid Solar Ads

Often called pay-per-click (PPC) ads, these ads are known to bring in potential traffic, eg. customers, who are 50 percent more likely to convert compared to organic traffic. Yet, solar companies such as yours have choices, including: Remarketing ads: These ads utilize a tracking pixel to show ads to someone who previously visited and interacted […]

What Could Halt the Growth of the Solar Industry?

The solar industry has experienced massive growth in the last decade. In 2010, the residential installed solar capacity in the US was 667 megawatts, which skyrocketed to almost 20,000 megawatts in 2021. Job growth has fallen in line with the industry growth. According to the National Solar Jobs Census, the US solar industry has over […]

Aurora vs. Solo: Which Is Best for Your Company?

aurora vs solo

If you’re wondering which solar design tool is best suited for your company and projects, you have plenty of options to choose from. While choice is helpful for getting you the best tool for your needs, it also makes the process more complicated than ever. Two of the top products, Aurora and Solo, have a […]